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It is striking that photographers, as well as many renowned photographers, deliver their digital image as an end result. In my opinion, this means that they do a deficiency to their job, talent, finances and even theirs clients.

The architect has not stopped making buildings, the painter still makes paintings, the fashion designer still makes clothes and when I ask someone: ‘Would you like a cup of coffee?’ Then I don’t give him a URL, but he can warm his hands to it and taste the coffee,… with a cookie!

The physical experience and value of a beautiful image is so different from a digital image!

In a print, the definition of the maker is irrefutably recorded. The image as he intended it, in color, clarity, sharpness, structure, composition, drawing and atmosphere. You feel the energy of the maker and any models. Actually of all the people who contributed to the creation of the image.

In addition, there is a survival of the image. I believe that image in a computer will still be there in twenty years’ time, for example, but there will be NO RELEVANCE anymore. You forget also a physical image (print), just like an image in the computer. The difference, however, is that the physical image exists as evidence of “once” and then “and the beauty with which it was created. On the wall, in a closet or in the attic, tangible, because it is a print, it survives time. Perhaps a hundred years because the image “is” there.

According to an article in NRC, almost two billion snapshots or photos are taken every day. However, there are people who are “images”. They are very good at that and believe me when I say: not everyone can make images, but there are people who have an irrefutable talent for photography and who make very beautiful images. I think it is a shame that some images – “the stars” – disappear in those trillion snapshots per year, because they are more than just a snapshot or photo. They are images with a message, beauty, stories, art that must be seen and preserved in a form other than 1920×1080 pixels, swept by in a second on a tablet or by clicking on an incorrectly set screen.

I made IPIbox for these images by photographers, artists, talents and of course for myself. Present your most beautiful images with pride and store them in a very nice suitcase. A box and design object that I have specially developed to do total justice to the beauty and value of the images in it.

After many prototypes and construction improvements, there is a handmade portfolio box, which for the owner, with a milling of his logo or personalized image, can be executed in a clean form, without visible closures and hinges. Due to the unique and patented construction, the images rise when you open the cover, so you can easily grab them without damaging and view them on the presentation bar, leaning against the cover. There is no need to make room anywhere else, as you can view the images from a sitting position. Thanks to an ingenious invention, the bottom plate can easily be divided into a different sized portfolio.

With the handle attached, it is a nice suitcase that you can use to show your work. As an object, it stands on supports or on a column, permanently in an interior or studio. It is a challenge and incentive for the photographer / artist to create an IPIbox image, which he can add to his collection and / or directly sell “Out-of-the-Box”. You can also place the images from the box directly in a frame on the wall and change them every now and then.

Both the IPIbox and the content can be used multifunctional 

The thinnest IPIbox is available for 10 to a maximum of 15 images of your special series of photos. Think of wedding, advertising or an occasional assignment. It is an exclusive object that does justice and gives added value to the images that are delivered.

If you provide the definition of quality, professionalisme and value, you can easily add the digital images to a USB stick, because the IPIbox is somewhere with the content and really remains of value for yourself or for your customers.

Robbie Sas

Photographer/IPIbox