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What is striking is that photographers, and many renowned photographers, deliver their digital image as the end result. In my opinion, this is a disservice to their profession, talent, finances and even to their clients.

The architect hasn’t stopped making buildings, the painter still makes paintings, the fashion designer still makes clothes and when I ask someone: ‘Would you like a cup of coffee?’, I don’t give them a URL, but they can be there warm your hands and taste the coffee, with a cookie.

The physical experience, value and uses of a beautiful image is so different from a digital picture!

In a print, the creator’s definition is irrefutably captured. The image as he intended it, in color, clarity, sharpness, structure, composition, detail and atmosphere. You feel the energy of the maker and any models. Actually of all the people who contributed to the creation of the image.

In addition, there is a survival of the image. I believe that images in a computer will still be there in, say, twenty years, but they will no longer BE there. You forget a physical image (print) just like an image in the computer. The difference, however, is that the physical image exists as evidence of the “once and then” and the beauty with which it was created. On the wall, in a cupboard or in the attic, tangible, because it is a print, it survives time. Maybe for a hundred years because the image ‘is there’.

According to an article in NRC, almost two billion snapshots or photos are taken every day. Yet there are people who are ‘image’. They are very good at that and believe me when I say: not everyone can make images, but there are people who have an undeniable talent for photography and make very beautiful images. I think it’s a shame that some images – ‘the stars’ – disappear in those trillion snapshots every year, because they are more than a snapshot or photo. They are images with a message, beauty, stories, art that must be seen and preserved in a form other than 1920×1080 pixels, swiped by in a second on a tablet or clicked on an incorrectly set screen.

I created IPIbox for these images of photographers, artists, talents and of course for myself. Proudly present your most beautiful images and store them in a very nice case. A box and design object that I have specially developed to do justice to the beauty and value of the images contained within on all sides.

After many prototypes and construction improvements, a handmade portfolio box has been created, which can be made for the owner, with a cutter of his logo or personalized image, in a clean form, without visible closures and hinges. Due to the unique and patented construction, the images rise when you open the cover, so you can easily grab them without damaging them and view them on the presentation bar, leaning against the cover. There is no need to create space anywhere else, as you can view the images from a sitting position. Thanks to an ingenious invention, the base plate is easy to divide into a different portfolio size.

With the handle on it, it is a nice suitcase that you can take out and about to show your work. As an object it stands, on feet or on a column, permanently in an interior or studio. It is a challenge and incentive for the photographer/artist to create IPIbox images that he can add to his collection and/or sell directly ‘Out-of-the-Box’. You can also place the images from the box directly in a frame on the wall and change them every now and then.

Both the IPIbox and the contents can be used multifunctionally.

For a special series of photos, the thinnest IPIbox is available for 10 to a maximum of 15 images. Think of a wedding, advertising or occasional assignment. It is an exclusive object that does justice and adds value to the images that are delivered.

If you deliver the definition of quality, professionalism and value, then you can safely add the digital images to a USB stick, because the IPIbox is somewhere with content and remains of real value to yourself or to your customers.

Rob Sas

Photographer/IPIbox